"As an aunt to two beautiful little girls, I realized how difficult it was to find stunning, comfortable ethnic wear for children that honored our rich cultural heritage while meeting the needs of today's active kids."

Founded by Nalini Gautam, Ani & Ayu was born from love and inspiration. The brand is named after her two beautiful nieces - Ani and Ayu - whose playful spirits and need for comfortable yet traditional clothing sparked this journey.

Every piece in our collection is thoughtfully designed with premium fabrics, traditional craftsmanship, and modern sensibilities. We believe that ethnic wear should be accessible, beautiful, and made for the active lives of today's children.